Posted by: dagmarbranding | October 3, 2013

Creating an Effective Outdoor Advertising Strategy

Learn About the Advertising StrategiesFor a brand and a business to gain a foothold in today’s economy, one must be able to rely heavily on advertising and create ways and strategies in order to gain lot of profits. As you may already know, outdoor advertising is all about capturing and sustaining attention, which is why it is imperative that the strategies behind it all must be well planned and thought of. The different types of media, namely broadcast, print, new (the internet and digital platforms) and out-of-home, provides a lot of options, but the latter, out-of-home or outdoor, packs a different punch. It basically takes advantage of people who are commuting or are outside their homes and offices.  There are a lot of factors that affect the success of the outdoor advertising strategy, some of which include:

The type of advertising material

First off, the strategy should include the type of advertising material being utilized. This aspect includes choosing between billboards and different types of banners. The size and the reach of which should also be taken into consideration. Naturally, billboards are a whole lot larger and reach more people. A well placed one can be seen by over hundreds of thousands of viewers. Banners meanwhile, are smaller; however, they are able to target a specific type of audience while being easy to move around. In the planning process, consider what type of material may fit your needs. Read More…

Posted by: dagmarbranding | September 17, 2013

Indoor Conventions: Capturing Attention

Advertising materials

Trade shows and conventions are a great way to strut your stuff, including products and the things that you and your business are pretty proud of. It is also a good way to show what your capabilities are, considering that aside from the mass media and the Internet; it is the only way to lure in potential customers and investors. These events are also a way to get close and personal with customers who can be swayed to your favor in one way or the other. However, you will have a ton of competition in the said events, considering that you are not the only company in the convention room. With that said how can you rise above the rest and attract potential customers? Well, here are some tips and guidelines:

First impressions will enable you to make relationships last. A potential customer or an audience will always try to look for displays that stand out. When trying to capture the attention of the multitude of people drifting in and out of the convention room, always make it an imperative to design a banner or a display stand that enables you to stand out. First off, consider the size of the display. It must be seen by a majority of people in the room all the while respecting the space and boundaries set by other companies. Make sure that the design is provocative in a positive way and must be able to stir up the curiosity – all that in just a glance.

Rule the advertising materials. Depending on what fits perfectly, make use of advertising materials like stand up banners, hanging banners, tower displays and curved displays effectively. This means that you must be able to not only create an effective design for them, but they must also be placed correctly and accordingly. If you are only limited to place them in your area, then make sure to place them in an organized way so as to not confuse passers-by and potential customers. Remember, advertising enables you to reach your customers so find a way to make them effective. Read More…

Posted by: dagmarbranding | September 5, 2013

Trade Show Planning Tips Effective Outdoor Advertising

Planning a trade show? You might be starting to think of the type of pop up displays, tents, outdoor signage, and retractable banners to use to create an exhibit the public could never ignore. Though portable signs are equally important, these are not only the things essential to create a trade show that matters to the people. Successful trade shows do not just happen; it requires careful, diligent, and thorough planning to achieve the best results.

Effective Outdoor Advertising

If you aim for your brand to have a loyal following in the market, trade shows, expos, exhibits, and fairs opens you to a world of opportunities where you can meet new clients, talk with possible suppliers, and get ahead of the competition. One effective trade show can provide you the advertising results that you will probably work for in a month if you just stayed at your place.

Create a remarkable difference on how customers will view your brand among the competition. Here are tips that you can use to effectively lay-out an effective trade show. Read More…

Posted by: dagmarbranding | August 24, 2013

How To Make Your Brand Known Through Outdoor Displays

While beautifully mounted display banner stands and pop up signs are great tools for branding, designing them to create a lasting and memorable impression to thousands of consumers can be a tough ordeal. There are plenty of options when it comes to outdoor advertising services and materials, but not everything perfectly works for the specific them of your business offers.

Outdoor Displays

It is very important to be sure that the outdoor advertising firm you will deal business with have a well-established credential and advertising specialty to execute a powerful and successful advertising campaign. We listed a few tips on how to make your brand known through outdoor displays.

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Posted by: dagmarbranding | August 14, 2013

Choosing the Right Provider for Your Business’ Branding Needs

Business’ Branding Needs

Looking for the right provider of branding solutions can be a challenge for many business owners. Because of the goal to create high-quality ads, it is not very easy to trust its creation to providers that cannot ensure quality in their work. Powerful visuals are one of the most effective ways to attract customer attention, and this does not end by creating an impressive lay-out or a unique advertising concept. The materials, along with print quality, matters to the eyes of the public.

Local or Online Provider?

Shops catering advertising solutions that can truly provide quality are not that easy to find. You have two options to choose where will you get your portable display signs (you can order online, or you can also look for reliable providers in your locality. A local shop gives the advantage of being able to meet and discuss with the printer regarding your request, especially if you are in a rush. Convenience is the keyword here; however, you have to weigh your options between quality and convenience. If you can get quality by ordering locally, then you are good to go, but if not, you may have to consider dealing business online.

There are business owners who prefer dealing business online because of good offers. There are online banner printers and signage makers that provide high quality services in a very good price. The downside can be the shipping cost especially if you are ordering from a different state; however, when quality weighs more than the price, this could be a fair deal. Read More…

Posted by: dagmarbranding | August 7, 2013

Advertising Banners Outdoors 101: The Placement Aspect

Banner StandsNo matter what people say, outdoor advertising is here to stay. Currently, there are a lot of forms of advertisements across different platforms, like on TV, Radio, Newspapers and Magazines and of course, the Internet, where most companies are making the switch. However, people must not underestimate the power of the power Out-of-Home/Outdoor media and their power to advertise. Currently, billboards, banners and other advertising displays have taken different forms and sizes, which make them pretty effective, portable and durable advertising tools. These forms include overly large umbrellas which adorn outdoor restaurants and sidewalks and pop-up tents that are used as shelters for food stands and of course. Placing the these advertising materials requires a lot of strategic planning, but if you know what and how to it, it would not be much of a problem. Here are some things that you must put into thought in the planning phase of placing your advertising material.

First off, know your audience. It really would not matter if the content of your advertising material is good or not if you do not know where to put it. The first thing about knowing where to put it is knowing who are the people that should look at it. It is important to know who is most likely to buy or avail of the product depicted in the graphics. For example, if you are advertising candy or a chocolate bar you must be able to place it in an area where children usually hang out, like schools, playgrounds, arcades and candy stores. When you are advertising a product, each is usually being advertised and promoted directly to a specific audience, so be sure to know which type of people are the targets. Read More…

Posted by: dagmarbranding | July 30, 2013

Unique Device for Branding

It is a job for a marketer to create a device or consider taking different ways and strategies to expose the business. Publicity is such an important word in any business. There may be different forms of advertising (TV, radio, online and print) however, none of which is still certain it would draw more customers and prospects to the business. Outdoor banner stands have been considered a traditional way of promoting the business yet it still remains cost effective. It provides clear information of what the business offers. Also, it communicates to a wider variety of audiences.

Lantern Banner

Lantern banner are considered unique branding device. It has an aerodynamic design that enables the product to turn in the wind. Promoters need not to fret as the wind blows and the display turns since the brand can be printed on the three sides. So, the display still remains visible whichever side the customer or prospect will be. Most of the time, these displays are used on events such as trade shows, exhibits, and even placed right outside of a newly opened restaurant or shops to catch attention and draw the market to the business. Display manufacturers ensure these products are made from quality lightweight materials so assembling and keeping it would take only under a minute. It has this “umbrella” mechanism that allows it user friendly and easier to deploy. Furthermore, joining events whether indoor or outdoor is still convenient since this display comes with a carry bag, an outdoor spike or an indoor stand depending on the location this product will be used. So, whether it is small or large display, customers and prospects will be lured to the business. Read More…

Posted by: dagmarbranding | July 19, 2013

Advertising Displays with a Twist

Lollipop BannerThere are several ways to advertise the business. Sponsoring a sports event is one and proven to be efficient. Keep in mind that in a sports event, there are quite a number of people and spectators. Advertisers take the opportunity to expose the business. Marketers prefer to use advertising displays such as pop up signs and other tools that can attract the market to the business. Say in a golf tournament, entrepreneurs have enjoyed the benefits of sponsoring these events. As they present their message on a display, they are able to see and experience positive results for their business. Keep in mind that the message has to be presented clearly and visibly to the market. Perhaps the business logo, design, and message have to be printed in a quality material. A new product or service will be recognized with these displays. This way, as the increase in brand awareness, increase in sales would follow. This is the pathway to success in any business.

Displays come in different sizes, shapes and designs. Lollipop signs are displays with a twist. Marketers consider this display tool because of its simplicity and functionality. A simple design and shape of a circle can captivate and optimize the target market. Both sides add exposure for the market to notice on the business. And since advertising display manufacturers produce these tools from quality and durable materials, these can be used not only indoors but on outdoors as well. Remember, sport events are sometimes held on outdoor fields. Lollipop signs can withstand the different elements of weather. So, at golf tournaments or even at fun runs, rain or shine, these advertising displays remain the same. Not only do these tools are portable, since these are made from lightweight materials, these are cost effective. Because of its durability, marketers do not need to order another set of displays on the next event, they simply keep and store it in a safe place. These can be used individually, else, in a cluster for added exposure. The more simple yet unique the design is, the more the market will enjoy.  Read More…

Posted by: dagmarbranding | July 9, 2013

Pop Up Displays: Walkthrough to Business Success


Entrepreneurs have realized the full potential of events such as trade shows, exhibits and other indoor or outdoor events. It has allowed the business to increase its sales by increasing the number of customers and potential partners and clients as well. Over the years, banners and other displays never changed to serve its purpose. Its purpose is to guide attendees to events. They create a strong impact and presence for the business during events. In other words, more market means more opportunities to bring the business to success. Pop up displays work like traffic signs, they direct vehicles while these tools direct customers to the business. Marketers only need to bring out their best using these cost effective tools to guide the market and make the event successful. Read More…

Posted by: dagmarbranding | June 29, 2013

5 Banner Types That Can Wow the Business

Over the years, banners have never failed to serve its purpose. Businesses have chosen these marketing tools to advertise and promote the business. Professional marketers and advertisers are hired to look for strategies and ways to make the business have the edge in the market. It might be easier for the business to create the product than to capture the market to keep the business going and growing. It requires more time, money and skills in order to compete with the other companies that have reached their level of success. Businesses prefer to attend events such as trade shows, sports competition, exhibits and other opportunities to optimize the target market.

Banners have what it takes for the marketer to drive more customers or partners to the business. It has the logo and perfect design that can captivate the market’s attention. In addition, it has the message that is needed to be delivered to the market in order to increase awareness. Although advertising can be accomplished in any form, let us consider these styles that can boost the business. Read More…

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